![]() “In areas where there’s a lot of ambient light, direct view LED is the right solution,” says Miller. When that’s the case, again, there’s no sense is spending money on a video wall that’s going to be washed out. Modern architects are increasingly turning to large windows that let in greater amounts of ambient light to communal spaces – which means more ambient light hitting indoor video walls as well. Moving indoors doesn’t automatically solve the problem. There isn’t much sense in spending all of the money on an LCD video wall just to see faded, washed out images on a bright day. Those screens will be out in the sunlight all day. Outdoor applications are the most obvious consideration here. What’s cool about it is you can scale it to any size without any seams going across the image.” “You’re able to get a super bright image in spite of ambient light. ![]() “With direct view LED, each pixel is an LED bulb, if you will,” says Miller. Direct view LED video walls offer bright images for bright spaces, and don’t suffer from glare when awash with direct sunlight. They help the customer stand out – and why does anyone need a video wall other than to stand out? Application and Locationĭepending on the space that a video wall is going to be placed, direct view LED may be the best available option regardless of price. They can be made to fit with the architecture and enhance the aesthetic of a space. The systems can be curved and cut into any shape imaginable. Direct view LED video walls are completely customizable. Customers can take that a step further, though. Even in a standard, rectangular form there is a clear indication of a step up in technology. They’re seamless, and come across as a larger-than-life single display when looked at with non-technical eyes. “There’s a lot of versatility in that regard.”ĭirect view LED video walls don’t have the bezels that LCD video walls have. “You can do a lot of creative layouts, like columns, curves around structures, and you can even have the display wrap around a corner,” says Mark Miller, product specialist for NEC. If your customer wants to rise above that standard? Move on to the next iteration of the technology. It’s becoming commonplace, and doesn’t deliver that same message of forward-thinking that it did ten years ago. Walk into the lobby of a building in any major city and you expect to see a rectangular video wall. ![]() They offer a variant aesthetic and tell those visiting that the space is owned by a high-tech, forward-looking company. Retail spaces, lobbies, digital billboard in cities and on the side of highways – this is where you’ll likely run into large-scale video walls. Outside of control rooms and larger boardrooms, video walls are most often used as a visual stimulant and distributor of information. Whether your customer is the owner of the company that needs to justify the purchase to no one, or a member of the IT department that needs to justify the purchase to multiple stakeholders, selling the system can be much easier if you provide a clear ROI.Ĭonsider these topics when you’re pitching a direct view LED system to a customer: Customization and Aesthetic Perhaps more importantly, though, it gives them the ammunition to make a case to those that need to approve the purchase internally. Giving the customer a clear return on investment explanation makes them feel better about the price of a direct view LED system. From a customer’s perspective, that cost needs to be justified in order to approve. In order to make a direct view LED video wall sale, it’s up to the integrator to explain to the customer why the added investment is worthwhile. However, integrators know that the differences between direct view LED and LCD video walls are much more staggering than simple seams on the screen. As the price gap increases those bezels may become easier to deal with. To the layman, it does seem that there are few differences between LCD video walls and direct view LED video walls outside of the bezels. That’s the case with direct-view LED displays and video walls versus their LCD counterparts. It’s not easy to sell a more expensive system to a customer when a seemingly comparable system is available at a cheaper cost.
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